Marketing
Sales Leaders and Company Owners: The Sad Costs of Not Investing In Marketing
Not investing in marketing has a cost. In this article, Darrell Amy explores the cost of not investing in marketing. He also gives a fram…
Author
Bill Poole
Bill is the Visionary/Integrator at Convergo where he focuses on helping entrepreneurial businesses overcome sales challenges to unleash growth.
Sales
Sales Prospecting With a Positive Attitude
Consistent prospecting is essential for sales success. Without a steady stream of prospects, the funnel dries up. Then you end up taking…
Sales
What Would You Do If 100 Prospects and Customers Were Lined Up Outside Your Business Right Now?
Imagine if you had 100 people lined up outside your business right now. What would you do? Certainly, you’d send someone out to greet the…
Sales
The Importance of Looking Trustworthy
“People will accept the advice of insight sellers only to the extent that they trust them.” – Mike Schultz & John Doerr, Insight Selling…
Sales
How Much Money Will Ineffective Sales Prospecting Cost You This Year?
Stephen Covey says that highly effective people put the “big rocks in first” because if you don’t do the important things first, they get…
Sales
How 30 Years of the World Wide Web Has Improved the Sales Profession
Today is the 30th anniversary of the world wide web! Nothing has changed the sales profession more than this technology. As I reflect bac…
Sales
Sales Discipline Equals Financial Freedom
“Although discipline demands control and asceticism, it actually results in freedom.” – Jocko Willink Jocko provides helpful insight for…
EOS
Consistent Execution: The Secret To Revenue Growth
“Execution is the single greatest market differentiator. Great companies and successful individuals execute better than the competition.”…
Sales
Flipping MIF Is Easy. Net-New Is Hard.
In the office technology industry I serve, we talk about Machines-in-Field (MIF). Every 3-5 years the leases on these machines expire or…
Sales
Don’t Give Up Too Soon On Your New Initiatives (i.e. Managed Services)
“All the storytelling we do requires frequency. You’ll try something new, issue a statement, explore a new market… and when it doesn’t wo…
Sales
Geometric Growth By Mining the Gold From Your Client Base
Every (smart) business and sales professional wants to sell more to their current clients. In my favorite marketing book, Getting Everyth…
Marketing
Why Navy Suits and Colorful Socks Work: Building a Personal or Company Brand
Both sales professionals and companies have brands. In our world of overwhelming options and distractions, a brand becomes shorthand to c…