Strategy
How Customer Experience Can Create Strategic Advantage
To hit your goals you need competitive advantage. How can you create strategic advantage in your competitive marketplace where imitating…
Convergo blog
Blog
Find ideas to align your marketing and sales enablement to grow your revenue.
Strategy
How To Create a Great Client Experience in a Virtual World
I look forward to visits to the Apple Store. As a fan of the brand and a tech nerd, visiting any Apple facility is a joy to me. (I even w…
Sales
How To Protect Margins and Thrive In 2021
2021 is a make-or-break year for many businesses. Right now we need to do everything we can to protect our margins while also growing rev…
Sales
How Do You Reach And Connect With A Disconnected Buying Committee?
There is a reason school kids have been working in groups – that is how they are going to work in business! The more people in the decisi…
Strategy
Does Your Business Have Repeatable Processes to Follow?
If you look around any successful entrepreneurial business, one thing you will consistently find are processes. Well-defined and document…
Strategy
Are You Setting Achievable Revenue Goals?
There’s a delicate balance between setting aggressive revenue goals and achievable revenue goals. Of course you want to grow your busines…
Strategy
Client Experience is more than a Vibe
When I say “client experience,” what comes to mind? Take 30 seconds to ponder that question before you read on. Let’s get a bit more spec…
Marketing
Why Do You Need a Content Strategy?
Content is at the heart of sales and marketing communication. As Darrell Amy says in his book Revenue Growth Engine, content is the fuel…
Marketing
The Convergo Approach Series: Sales and Marketing Processes
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Marketing
The Convergo Approach Series: Sales and Marketing Integration
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Strategy
The Convergo Approach Series: The Lens of Ideal Client Experience
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Strategy
The Convergo Approach Series: A Strategic Approach
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…