Resources
Category
Sales
Sales
Why Your Best Relationships Go Quiet
Relationship Systems Nobody fought. Nobody dropped the ball. You just stopped talking. You know the one. A partner you clicked with right…
Sales
Lock Down Tier 1 First
Referral Strategy Sara built her second tier last. The order is what made it work. A client I’ll call Sara came through our Strategic Con…
Sales
Stop Judging Connectors on ICP Alone
Strategic Connectors Serving the right ICP tells you someone could refer you. It doesn’t tell you whether they will. A while back, I almo…
Sales
Stop Adding Names to Your Referral List
Strategic Connectors Most referral lists are built from who you know and like — which is exactly why they don’t produce. I spent a year m…
Sales
If Referring You Takes Effort, It Won’t Happen
Referral Strategy If Referring You Takes Effort, It Won’t Happen Most referral partners are willing to help. That’s not the problem. The…
Sales
I Sponsored My Way to Nothing
I sponsored an entrepreneur organization for over a year. Wrote the check. Showed up to the events. Put in the time, month after month. A…
Sales
Asking for Referrals Feels Pushy for a Reason
Every time you think about asking for a referral, something in you flinches. You know your best clients came from introductions. You know…
Sales
Are you investing in the wrong relationships?
A few weeks ago, I was doing something most people in my position never do. I was calculating how much revenue I had referred to two of m…
Sales
The Referral Metric That’s Been Misleading You
For years, I taught salespeople how to ask for referrals. It was one of many modules in the sales training work I did and like most refer…