Marketing
Why Your Website and Sales Collateral Fall Flat
Are you frustrated that you’re not getting more from your website? After all, everyone keeps quoting the stats that 94% of B2B buyers beg…
Author
Bill Poole
Bill is the Visionary/Integrator at Convergo where he focuses on helping entrepreneurial businesses overcome sales challenges to unleash growth.
Marketing
Will Content Marketing Be Around in 20 Years?
Hang around with me for any amount of time and you’ll hear about Buyer 2.0 and how buyers are on average 71% of the way through their buy…
Marketing
Why Search Engine Placement is Important For Your Business–And How To Get Top Rankings
Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, busines…
Marketing
What Younger Customers Want From a Service Provider
The older I get, the faster time slips by. Sometimes I wake up and realize things have changed. That’s how I felt when I read that the av…
Sales
What Service Departments Can Learn From Taxis and Uber
On my way to and from the airport to speak to a group of CDA service managers in Austin, TX, I was forced to take a regular taxi since Ub…
Marketing
The Average Age of a Network Administrator is 36-What This Means For Your Copier Dealership
In doing research for a presentation I’m doing for a Copier Dealer Association’s service manager’s meeting, I discovered a statistic that…
Marketing
Three Ways Businesses Can Convert More Website Traffic To Sales Leads
In a similar way that sales reps drive appointments, businesses work hard to drive traffic to their websites in the hopes of converting v…
Marketing
Six Reasons Your Business Needs an Annual Marketing Calendar
Do you have an annual marketing calendar for your business? Successful marketing programs have a calendar. This document begins with your…
Marketing
Five Critical Components of an Effective Blog
Smart businesses blog regularly on their websites to enhance their search engine placement, fuel their social media strategy and position…
Marketing
Why Should a Successful Business Care About Blogging?
Yesterday a successful business owner asked me an honest question: “Why should I care about blogging?” Traditional sales tactics are work…
Sales
How To Use LinkedIn to Drive Sales Conversations
Originally published by Darrell Amy on LinkedIn Pulse. Since the dawn of time sales people have possessed one critical skill: they are ab…
Sales
Why You Need More Than Great Customer Service To Win Deals
Originally published by Darrell Amy on LinkedIn Pulse. As I talk to businesses around the world I keep hearing frustration that there is…