Marketing
Tips for Developing an Effective Marketing Message
An effective marketing message is crucial for both business-to-business (B2B) and business-to-consumer (B2C) companies. It is the foundat…
Author
Bill Poole
Bill is the Visionary/Integrator at Convergo where he focuses on helping entrepreneurial businesses overcome sales challenges to unleash growth.
Marketing
The Secret to Scaling Sales and Growing Revenue: Ideal Client Profile
As an entrepreneur, growing revenue and scaling sales is crucial to the success of your business. However, it can be challenging to achie…
Marketing
Using Your Scorecard To Help Your People
Once you are tracking the right metrics, The success of any scorecard is limited by the actions you or do not take when you review the nu…
Strategy
3 Challenges You May Be Having With Your Scorecard
Developing the scorecard that works for your business is a journey. There are some common challenges that entrepreneurs face along the w…
Strategy
Measuring Your Client Experience To Drive Profit
I have seen a lot of entrepreneurial scorecards, and one thing is consistently missing… the client’s perspective. Some businesses track…
Strategy
What Metrics Should You Have On Your Scorecard
The process of developing the right scorecard for your business can be frustrating and is a journey. Does any of this sound familiar to y…
Strategy
3 Things Your Scorecard Tells You About Your Business
Developing a tight, mature scorecard is a journey worth taking if you want to take your business to the next level. Introducing a scorec…
Sales
Symptoms That Your Content Plan is Not Working
The importance of content is often overlooked in small businesses. The truth is, content enables revenue generation, and cost reduction:…
Strategy
A Smarter Way To Grow Revenue
“What are we going to do to hit our 3-year goal?” Leadership teams regularly ask this question in quarterly planning meetings. The way th…
Strategy
Five Reasons Why Sales, Marketing & Operations Teams Should Prioritize Playbooks
Most companies want to do playbooks last, preferring to try to get quick wins with a sales activity blitz, a marketing campaign, or some…
Strategy
4 Strategies for Aligning Sales and Marketing
Sales and marketing are historically misaligned, which is very curious given their goals are really the same, right? If sales and marketi…
Strategy
Presenting Content During The Sales Cycle To Maximize Close Rates
When it comes to content most sales and marketing teams spend time asking the question, “What content should we present?” They should als…