Marketing
Digital vs. Traditional Lead Channels—Which Should We Use?
Leads are the lifeblood of revenue growth. One of the most frequent questions we get asked is, “What is the best source of leads?” This i…
Author
Bill Poole
Bill is the Visionary/Integrator at Convergo where he focuses on helping entrepreneurial businesses overcome sales challenges to unleash growth.
Sales
3 Traps to Avoid When Picking The Right Sales Metrics
Metrics are nothing new to successful entrepreneurial businesses. Metrics typically flow throughout the operations and finance department…
Resources
The Most Overlooked Goal and Metric For Maximizing Revenue Growth
Originally posted by Darrell Amy on LinkedIn. When it comes to revenue growth, most companies focus on the total revenue goal. Doing this…
Sales
How To Soften Price Increases By Creating a Fallback Option
When faced with a price increase, clients may feel backed into a corner with only two options. One option is to take the price increase,…
Strategy
Creative Strategies To Increase Price
Increasing costs require many businesses to raise prices. Rather than just raise prices, what if you could take a strategic approach to c…
Strategy
When is The Right Time to Hire a New Marketing Team Member?
You might be wondering when it’s the right time to expand your marketing team. With a refined sales and marketing process, it can be pret…
Marketing
The Importance of Alignment in Sales and Marketing Messaging
When it comes to sales and marketing alignment, the focus is on ensuring that both departments tell the same company story. Because these…
Strategy
Bring The Right Clients Into Your Funnel: Filtering Criteria
Every business shares similar struggles: there aren’t enough hours in the day, a limited marketing budget, maybe only a few sales team me…
Strategy
The Two Critical Bridges for Revenue Growth
To get from Canada to the United States in eastern Ontario, you need to cross the St. Lawrence River. When you cross the Thousand Islands…
Sales
Are You Tired of Peaks and Valleys in Your Sales Funnel?
Does this sound familiar to you: Your company’s monthly sales results look like a roller coaster at Six Flags. You’re up one month, then…
Strategy
Is Your Pipeline Based on Opinion or Fact?
When we sit down with our prospects for a first initial meeting, we often discover that they don’t have a defined sales process or experi…
Strategy
How Customer Experience Can Create Strategic Advantage
To hit your goals you need competitive advantage. How can you create strategic advantage in your competitive marketplace where imitating…