Strategy
How To Create a Great Client Experience in a Virtual World
I look forward to visits to the Apple Store. As a fan of the brand and a tech nerd, visiting any Apple facility is a joy to me. (I even w…
Author
Bill Poole
Bill is the Visionary/Integrator at Convergo where he focuses on helping entrepreneurial businesses overcome sales challenges to unleash growth.
Sales
How To Protect Margins and Thrive In 2021
2021 is a make-or-break year for many businesses. Right now we need to do everything we can to protect our margins while also growing rev…
Strategy
Does Your Business Have Repeatable Processes to Follow?
If you look around any successful entrepreneurial business, one thing you will consistently find are processes. Well-defined and document…
Strategy
Are You Setting Achievable Revenue Goals?
There’s a delicate balance between setting aggressive revenue goals and achievable revenue goals. Of course you want to grow your busines…
Strategy
Client Experience is more than a Vibe
When I say “client experience,” what comes to mind? Take 30 seconds to ponder that question before you read on. Let’s get a bit more spec…
Marketing
Why Do You Need a Content Strategy?
Content is at the heart of sales and marketing communication. As Darrell Amy says in his book Revenue Growth Engine, content is the fuel…
Marketing
The Convergo Approach Series: Sales and Marketing Processes
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Marketing
The Convergo Approach Series: Sales and Marketing Integration
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Strategy
The Convergo Approach Series: The Lens of Ideal Client Experience
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Strategy
The Convergo Approach Series: A Strategic Approach
The Convergo Approach Series Part 1: The Difference Between Convergo and a Marketing Agency Part 2: A Strategic Approach Part 3: The Lens…
Marketing
How To Market and Sell What Your Buyers Are Actually Buying
Originally published on Revenuegrowthengine.net. For those who are obsessed with their products, the superiority of their business, or th…
Strategy
The Convergo Approach Series: What’s the Difference Between Convergo and a Marketing Agency?
Marketing agencies help you execute a plan. Or, in the absence of a plan, they create pretty things for you like websites, videos, and br…