EOS
Three Ways Your Company Values Can Improve Marketing and Sales
Company values can be used to improve marketing and sales results. Our Visionary, Darrell Amy shares three ways to integrate values in yo…
Author
Bill Poole
Bill is the Visionary/Integrator at Convergo where he focuses on helping entrepreneurial businesses overcome sales challenges to unleash growth.
Marketing
How Much Should You Invest in Marketing?
My wife and I were just discussing what we might do for fun next summer. The possibilities are endless! We might go to the mountains, mus…
Sales
How To Make Prospecting a Priority
Of all the things your dealership could do in the next year to grow sales, what could move the needle more than anything else? In the boo…
Sales
3 Filters for Your Ideal Client Profile
Creating a profile of your ideal client is an exercise that serves many purposes for any business that has limited resources (which is al…
EOS
The Power of “The List” to Grow Revenue Faster
Your List includes clients and prospects that fit your ideal client profile. In this article, Darrell Amy explains the power of The List.…
Marketing
Is an Inbound Marketing Strategy Right for My B2B Business?
The concept of inbound marketing in its purest form is beautiful! You create relevant content targeted at “personas” and distribute it on…
Strategy
What is the Quickest Way to Grow Revenue?
We are in the business of helping EOS® companies grow revenue. Over half of the businesses that come to us with that goal in mind are wan…
EOS
How to Put the Marketing Strategy from your V/TO™ to Work
The four elements of the Marketing Strategy component of the Vision/Traction Organizer™ of the Entrepreneurial Operating System® provide…
Marketing
The Top Question For Business Leaders: What Business Are We In?
The most important question business leaders should ask is, “What business are we in?” The answer to this question guides sales and marke…
Marketing
What We Can Learn From T-Mobile About How To Keep Customers and Grow Revenue Following an Acquisition
In this article Darrell Amy shares lessons from T-Mobile and Sprint about what to do after an acquisition so that you keep and grow custo…
Sales
How to Move the Needle on the 2 Most Impactful Sales Pipeline Metrics
Want to grow revenue faster? Increase your pipeline velocity by reducing the friction between stages. How do you measure this? Here are t…
Marketing
Why Your Sales and Marketing Teams Need an Outomes Framework
As we have previously written, Buyers Don’t Buy Products, They Buy Outcomes. I see a perfect example of this as I look out my window into…